• Since its founding in 1950, ORIENT WATCH CO., LTD. has been manufacturing watches for more than 60 years.
• During this period, along with spectacular technological advancements, the landscape of brands has changed significantly in the global market.
  Expectations of what a watch is expected to offer have also changed with the times.
• Technologically, wristwatches initially began a gradual shift from stem-winding to self-winding.
  Yet as electronics technologies have been introduced in the pursuit of accuracy,
  quartz watches rapidly gained popularity after a temporary period of watches using transistors, tuning forks, and other technologies.
• The adoption of quartz technologies signaled a significant advancement in the quest for
  watch accuracy and portability. Challenges concerning power that were triggered by
  the introduction of electronics equipment were also resolved with the invention of power generation using motion energy and
  solar electric generation. Moreover, with the development of atomic watches, the accuracy of watches has dramatically improved. Through these developments, the watch's inherent function of measuring time has been reaching a decisive level. In the watch market,
  a more diverse array of watches has become available, given an increase in the variety of quartz watches (both in function and size) and a decline in prices. Customers now look for watches suited to their tastes in fashion, sports, and other lifestyles, while others focus more on a watch's inherent status.
• Amid the progress in innovation of watch technologies, mechanical watches have been steadily attracting attention in the market due to their scarcity and appealing features.
• In response to shifting contemporary trends, ORIENT has also continually introduced numerous new products to the market. Its consistent focus, however, has been the development of mechanical watches—a focus that has remained unchanged since its foundation. Customers in over 70 countries regularly use ORIENT products. While it provides quartz watches with the high level of quality and multiple functions that overseas customers typically expect of Japanese manufacturers, it also continues to focus on its core products, mechanical watches, in defining its corporate identity.
• Amid recent changes in the market, the mechanical watch market has been growing steadily.

Mechanical watches are considered to offer a number of advantages: -Interesting and artistic features in which time the time ticks off through the combined work of precision parts -Efficient capturing of the energy of motion generated by daily activities -Functionality for an extended period through part replacement, with an added emotional value through successive generations of families passing down valued watches Customers these days more often own multiple watches and wear them suited to the time, place, and occasion. Some customers have even said that when they find their mechanical watches have stopped after not being used for an extended time, they see the benefit in that they can simply wind them and resume using them. In developed countries, ORIENT primarily offers its high-grade and multi-functional sport collection and classic series. In emerging markets, it mainly provides its less expensive series that targets a wider range of customers. ORIENT provides different products in different areas attuned to the market's characteristics to ensure that customers view the company as the best manufacturer of mechanical watches and able to enjoy its products. Last year, ORIENT began to market Orient Star, a popular brand of mechanical watch in Japan, to bolster the company's position in the mechanical watch market. As one of the very few manufacturers in the world that actually manufactures mechanical watches at its own production facilities, and as one of Japan's longest existing watch manufacturers, ORIENT will continue its efforts to boost the popularity of mechanical watches, one of Japan's valued and traditional technologies. To achieve this, we will exert our utmost effort to pursue the capabilities of mechanical watches by developing product lines for young people and women—products considered to be particularly difficult to develop. By focusing on the manufacturing of high-quality mechanical watches, in which it excels, ORIENT is committed to continuing to provide products that customers appreciate.

COPYRIGHT © 2012 ORIENT WATCH CO., LTD ALL RIGHTS RESERVED.